What is Conversational Marketing?
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities.
This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.
Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible. Learn digital marketing to get more understanding of the same.
This smooth journey is achieved by using tools to understand and communicate with the user in the way they want.
This can be done by using tools that integrate options like messaging apps such as WhatsApp, SMS, phone calls, and social media into one platform.
Importance of Conversational Marketing:
A study by Forrester suggested that 87% of companies know that a traditional buying experience is no longer enough to satisfy their customers.
Conversational Marketing is a response to this demand for a better experience in the digital age.
1. Conversational Marketing:
It is particularly powerful for complex or high-involvement purchases, such as financial products, telecoms, cars, and even luxury travel.
2. Conversation Marketing leads to Conversational Sales:
Conversational Marketing is the platform and technology used to engage, qualify and convert leads that want unassisted sales.
3. Hybrid Conversational sales platform:
In many ways, a conversational approach comes more naturally to sales staff than it does to marketers. This will prevent a disconnect between the online marketing experience and that which a lead may have while in the and of the sales team.
Benefits of Conversational Marketing:
1. Become a market leader in digital Experience:
Conversational Marketing is still within its infancy. Companies that improve the online buying experience through conversational marketing solutions will become the reference point for customers in their sector.
2. Maximizing call center and retail staff:
Conversational Marketing allows companies to harness their existing offline assets and integrate them with online marketing channels.
3. Increased Conversion rates:
Simply put, talking to consumers means it’s more likely they will buy from you. This approach is likely to increase conversion rates from web visits, turning all that organic web traffic you’ve fought so hard to create customers.
4. Increased Cross-sell and upsell opportunities:
By engaging with buyers, you are able to get the root of their needs. This information, combined with the expert knowledge of staff, is essential in identifying up-selling and cross-selling opportunities that have high value to the consumer
5. Improved Customer satisfaction:
In many cases, it is the buying experience, not the product or service that leaves a lasting impression.
Hope this above content helps with digital marketing jobs and has helped readers gain a basic level of Conversational marketing.
