What B2B is Sales Funnel?
A B2B sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several benefits of digital marketing and steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
Why is Sales Funnel important?
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage, and turn more prospects into paying customers.
What are the stages of the Sales Funnel?
From the moment prospects hear about your product or service until the moment they make a purchase (or don’t), they pass through different stages of your sales funnel. That journey through your funnel may change from one prospect to another, but in the end, they’ll evaluate it based on their interest level. They’ll think about the problem they’re trying to solve and conduct competitive research to make sure your offering is the best solution.
There are four main stages:
Stage 1: Awareness:
The first of the sales funnel stages is called the “awareness” level, because it’s where people first become aware of your product or service. They may hear about you from your advertising, social media, even word of mouth. How and why those people move down the sales funnel depends on your own sales and marketing ability, of course. An example of the awareness stage would be a prospect learning about your company for the first time.
Stage 2: Interest:
Once prospects have learned about your brand, they’ll evaluate it based on their interest level. They’ll think about the problem they’re trying to solve and conduct competitive research to make sure your offering is the best solution.
Stage 3: Decision:
Armed with information about your company, prospects will dig deeper into your pricing and packaging options. Sales pages, webinars, and calls are helpful in this stage to help sway prospects to make a purchase.
Stage 4: Action:
All your work comes down to this stage: whether the prospect makes a purchase or not. If they didn’t, the deal isn’t lost forever. You can create nurture campaigns to make sure you stay top of mind.
Creating your Sales Funnel for your business:
For your sales funnel to exist, you first need prospects who can move through that funnel.
Here are five steps to help you create a sales funnel:
1. Build Landing Page:
A landing page will most likely be the first time prospects learn about your company. The page should clearly communicate who you are as a company and your unique benefits.
2. Start Nurturing:
At this point, your prospects will move from the Awareness stage into the Interest stage.
3. Upsell:
As prospects move into the Decision stage, you want to offer anything that can nudge them into the direction of a purchasing decision.
4. Keep it going:
In the Action phase, you’ll either land new customers or hear why prospects aren’t interested in purchasing. Either way, keep the communication going.
5. Offer something of value:
Here’s the part where you have to give something to your prospects in exchange for their email address. For more such information, one can do a digital marketing course .
